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Based on 16 Million Barcode Scans by Smartphone Users, ShopSavvy Reveals the Hottest Gifts for the 2010 Holiday Season

shopsavvy

Data from ShopSavvy users shows Uncle Milton’s Moon In My Room, “Toy Story 3” and “Call of Duty: Black Ops” among the most-scanned items from Nov. 1-10.

In the first 10 days of the holiday shopping season, ShopSavvy users performed 16 million product scans with ShopSavvy’s built-in barcode reader, with nearly a third of the smartphone app’s 6.5 million users scanning at least one item from Nov. 1-10. This is more than three times the number of scans conducted in the same period in 2009. The data offers a compelling sneak peek at holiday shopping trends for 2010.

“In a typical month, ShopSavvy users conduct between 30 and 50 million scans; this month, we expect that to be closer to 120 million scans, with more than half of those coming over Black Friday weekend,” said Alexander Muse, co-creator of ShopSavvy, the comparison shopping app for iPhone, Android and Nokia smartphone users. “This represents a mountain of data of value to retailers, advertisers and the shopping public.”

Based on ShopSavvy user data, the most-scanned products in the top holiday gift categories from Nov. 1-10 were the following:

Toys

1.    Uncle Milton’s Moon In My Room

2.    Squinkies Bubble Pack – Series One

3.    Fushigi Magic Gravity Ball

4.    LEGO Harry Potter Hagrid’s Hut

5.    The Sing-a-ma-jigs Set of 4 Singing Plush Figures

Books

1.    “Life” by Keith Richards

2.    “Diary of a Wimpy Kid: The Ugly Truth” by Jeff Kinney

3.    “Decision Points” by George W. Bush

4.    “The Girl Who Kicked the Hornet’s Nest” by Stieg Larsson

5.    “Full Dark, No Stars” by Stephen King

DVDs

1.    “Toy Story 3”

2.    “How to Train Your Dragon”

3.    “Iron Man 2”

4.    “Sex and the City 2”

5.    “Modern Family: The Complete First Season”

Video Games

1.    “Call of Duty: Black Ops”

2.    “StarCraft II”

3.    “Halo: Reach”

4.    “NBA 2K11”

5.    “GoldenEye 007”

Consumer Electronics

1.    LG Blu-ray Disc Player

2.    Vizio 55-inch 1080p LCD HDTV

3.    Canon Pixma Wireless Printer

4.    Apple TV

5.    Roku XD Streaming Player

ShopSavvy’s 6.5 million users are expected to conduct more than 200 million scans between now and Christmas, Muse said.

Last week, ShopSavvy released ShopSavvy 4 for iPhone, offering an array of new features to make holiday shopping easier for smartphone users. The new consumer-friendly functionality includes:

  • Price-matching policies. ShopSavvy tells you whether a retailer will match a competitor’s lower price based on ShopSavvy results.
  • Up-to-date inventory information. A blue dot by a retailer’s name on the price results pages tells you whether an item is currently in stock.
  • Streaming deals. ShopSavvy offers a Twitter-like stream of special deals and short-term promotions aggregated from sources across the Web, as well as exclusive deals for ShopSavvy users.

“ShopSavvy is all about arming consumers with information to save them money. During the busy holiday shopping season, ShopSavvy 4 offers new features that enable consumers to save valuable time as well. They can do their research and comparison shopping in the time it takes to scan a product,” Muse said.

AT&T Code Scanner, Free Mobile Application for Scanning Mobile Barcodes

mobile barcode

mobile barcode

AT&T is furthering its innovation with mobile barcodes with the availability of a free mobile application to read barcodes utilizing a variety of mobile devices across multiple platforms including Android™ and BlackBerry®.

Today’s announcement is the latest milestone in AT&T’s efforts to develop mobile barcodes into an effective direct response solution for brands and their consumers. To that end, the company is investing in AT&T Mobile Barcode Services, a suite of products and services that enables marketers to provide measurable experiences with their target audience, at the moment of interest.

AT&T Mobile Barcode Services include:

  • AT&T Code Scanner: a free mobile application** which provides a fun and easy way to scan 2D (QR and datamatrix codes) and 1D (UPC and EAN) barcodes found in magazines, stores, and online, unlocking new ways to experience the world. Consumers can download the free application through several app stores including BlackBerry® App World™ and Android Market™ or go to http://scan.mobi on their mobile device. AT&T Code Scanner provides consumers with the tool they need to experience a sneak-peak into the exciting potential of this emerging mobile technology. Consumers are encouraged to visit www.att.com/mobilebarcodes to see examples of how mobile barcodes can be used.
  • AT&T Create-a-Code: is a free service that allows consumers to create their own personal mobile barcodes by visiting www.att.com/createacode. Mobile barcodes can be created to direct friends and family to a v-card, Facebook account, personal blog or favorite website.
  • Code Management Platform: built for business to create, manage and measure mobile barcodes campaign experiences for their customers. It is available now for AT&T’s Mobile Barcode Charter Program members, with future availability to all business segments.

“Our focus on the opportunity that mobile barcode offers businesses to connect directly with their consumers is the latest example of the work AT&T is doing to drive the emergence of new categories of devices and applications that are enhanced by wireless network connectivity,” said Michael Antieri, President, Advanced Enterprise Mobility Solutions, AT&T Business Solutions. “Over the course of this year, we intend to help our business customers create measurable and fully managed brand experiences with mobile barcodes to better interact with their consumers.”

Consumer barcode scanning represents the next generation of interactive targeted marketing, enabling advertisers to deliver relevant content and offers to consumers, as well as being a valuable and efficient tool for consumers to search for promotions and information using their mobile device.

In a recent United States consumer survey, 80% of respondents indicated interest in scanning barcodes with their mobile phone. Sixty-nine percent of those surveyed want to scan barcodes to capture and redeem coupons and discounts(1).

Earlier this year, AT&T announced the formation of a 2D barcode charter program designed to provide AT&T and its customers with a better understanding of the marketing and advertising potential that 2D barcodes offers. AT&T is working closely with the companies presently participating in the program to test consumer response rates as well as the effectiveness of consumer barcode scanning technology as an interactive marketing vehicle.

Sports & Recreation

SportsMetriX System Linked to NCAA Tournament Upsets

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NCAA Basketball Tournament

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World-Class Snowboarding for the First Time in China

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Snowboarder-Shaun-White

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Entertainment

Peter Gabriel, Sheryl Crow, Jimmy Cliff, and Jack Dorsey, Co-Founder of Twitter, Support Human Rights Organization Using Video to Expose Human Rights Abuses

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Nissan Whistleblower After being Jailed a 3rd Time Starts Stand-Up Comedy

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Sharyn Bovat

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Health

U.S. Department of Health and Human Services Announces Aggressive Tobacco Control Strategy and Proposed Graphic Warning Labels

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Smoking

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Terminal at 4-years-old, Triumphant at 22, Ryan Dant to Watch His Hero Nolan Ryan and His Beloved Rangers Take on Giants in Game 3

30 Oct 2010

Ryan Dant

Ryan Dant wasn’t supposed to be a 22-year-old. Or an 18-year-old. Or even a 12-year-old. At three-and-a-half, the little boy who loved baseball and Nolan Ryan and his Texas Rangers in particular was told, along …

BODY WORLDS’ Producer Sets Sights on Disease Prevention, Creates New Museum Exhibition Addressing American Health Issues

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Body World

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Featured News

Does Travel + TSA = Traveling Trauma?

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Airport Security Body Scan

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GM’s IPO is hot, and China’s Automaker, SAIC, wants a piece of the action

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GM Headquarter

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Financial freedom

A new survey on regulatory reform by TNS, the world’s leading custom research firm, finds that only 46% of American consumers feel  their financial interests are being appropriately protected by laws and regulations.  For consumers who are over-indebted this is …

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Business

GM’s IPO is hot, and China’s Automaker, SAIC, wants a piece of the action

12 Nov 2010

GM Headquarter

SAIC Motor Corp, China’s largest automaker, is a joint-venture partner with General Motors in China. The Chinese company wants a 1% stake in GM share and is willing to pay between $500 Million to $ 1 Billion for the GM’s …

Based on 16 Million Barcode Scans by Smartphone Users, ShopSavvy Reveals the Hottest Gifts for the 2010 Holiday Season

11 Nov 2010

shopsavvy

In the first 10 days of the holiday shopping season, ShopSavvy users performed 16 million product scans with ShopSavvy’s built-in barcode reader, with nearly a third of the smartphone app’s 6.5 million users scanning at least one item from Nov. …

Nissan Whistleblower After being Jailed a 3rd Time Starts Stand-Up Comedy

8 Nov 2010

Sharyn Bovat

Sharyn Bovat, the middle Tennessee relocation consultant assigned to manage the move of Nissan board member Carlos Tavares was arrested and taken to jail on July 7th, 2010 by the Franklin police in Williamson County (case # gsc-3714); the details …

Finance

Consumers Don’t Feel Their Financial Interests Are Being Well Protected and Are Dissatisfied With Many Areas in Financial Services

11 Nov 2010

Financial freedom

A new survey on regulatory reform by TNS, the world’s leading custom research firm, finds that only 46% of American consumers feel  their financial interests are being appropriately protected by laws and regulations.  For consumers who are over-indebted this is …

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National Protect Your Identity Week

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Technology

Peter Gabriel, Sheryl Crow, Jimmy Cliff, and Jack Dorsey, Co-Founder of Twitter, Support Human Rights Organization Using Video to Expose Human Rights Abuses

11 Nov 2010

Human Rights Abuse

Music legend and human rights activist Peter Gabriel will host the 6th Annual Focus for Change benefit dinner and concert for WITNESS, the international human rights organization, on Thursday, December 2nd at Roseland Ballroom in …

Based on 16 Million Barcode Scans by Smartphone Users, ShopSavvy Reveals the Hottest Gifts for the 2010 Holiday Season

11 Nov 2010

shopsavvy

In the first 10 days of the holiday shopping season, ShopSavvy users performed 16 million product scans with ShopSavvy’s built-in barcode reader, with nearly a third of the smartphone app’s 6.5 million users scanning at …

Creative Channel Services’ Study Suggests Set-Top Box Is Preferred Upgrade Solution

9 Nov 2010

Internet TV

The Internet is most likely to debut in the American living room via a set-top box that is streaming rented content, says a nationwide survey of 3,600-plus consumer electronics retail sales associates conducted by Creative …

Travel

Does Travel + TSA = Traveling Trauma?

22 Nov 2010

Airport Security Body Scan

Immediately prior to one of the heaviest travel days of the year, there are a multitude of people crying ‘Foul’ on the increased Travel Security Administration security (TSA) measures.  The overall response has said the …

Yakima Vehicle Racks Gives Thanksgiving Travelers Smart Options for Carrying Gear, Luggage and Family

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YAKIMA-car-rack

With Americans downsizing to smaller cars and hybrids, Thanksgiving travelers face new challenges on where to put luggage, family and gear. Yakima (www.yakima.com), known for vehicle racks for boats, bikes, camping, winter sports gear, trailers …

Branson’s Ozark Mountain Christmas Begins Nov. 1

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OZARK MOUNTAIN CHRISTMAS

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